Written by Pedro Kirk, Project Specialist at PackIOT   Most companies are seeking innovation and new ways to present their products and services. That is an undeniable fact. However, there are huge misconceptions around innovation, like what is it, how to achieve it and finally the biggest and the worst of all: “it doesn’t suit my company”. The definition of innovation might be confusing and abstract, probably if you ask 10 different people about it, you will hear 10 different answers. This article does not intend to define it, that is a subject for another post. The idea that matters and is important to keep in mind is: innovation is a continuous process, a way to rethink standards and allow changes to happen.    Innovative vs. Inventive To be innovative does not (always) mean to be inventive! Disruptive concepts and products are the highest level of this process, it does take a while to achieve it. Until then, there is still a lot of value in the journey. Car sharing services, like Uber, or Tesla’s electrical vehicles, among several other examples, have been changing our lives and are considered references to innovation. But does that mean they…