Your factory may truly disappear if you don’t take care of digitalization. And this is not a rumor
It is hard to talk about the disappearance of companies, the innovation gap, or the loss of market potential without remembering Kodak. If this story is already familiar to you, feel free to skip to the next topic. If not, read it carefully (please). If we stepped back in time a couple of decades to buy a camera: it would not be strange if the camera, its film, and finally the photograph were provided by the same supplier: Kodak. The famous company was founded in 1888 and for a long time one of the most valuable brands in the USA. Knowing the rise and fall of Kodak is an excellent way to understand how difficult it is to maintain a great business in this world of dizzying changes, where it is usual to see giants of the industry fall. The case of Kodak is exemplary: the first digital camera was born in their laboratories (1975) and they began to launch their first digital cameras to the market in the nineties. They were warned at least 10 years in advance of the relevance that digital photography would have and still went under. In 2012, Kodak filed for bankruptcy.…